Michael Jordan is channeling his competitive spirit into NASCAR, emphasizing his commitment to winning and driving change within the sport. Co-founder of 23XI Racing, Jordan recently shared his passion for racing, deeply rooted in his childhood experiences with his father, a dedicated mechanic. During an interview with Gayle King at the Phoenix Raceway, he recounted how his father’s love for cars influenced his own connection to fast driving.
Founding 23XI Racing
Jordan established 23XI Racing in 2020 alongside renowned driver Denny Hamlin. Their partnership originated from a rumor about purchasing a NASCAR team, which eventually transformed into reality after a casual conversation. Hamlin recalled sending an article about the rumor to Jordan, who expressed interest in making it happen.
Challenges in NASCAR
NASCAR has been traditionally owned by the France family since 1948. In 2016, the introduction of a charter system aimed to stabilize team participation in races but drew criticism from Jordan. He described the system as “lopsided” and filed an antitrust lawsuit in October 2024. The lawsuit alleged that NASCAR operated like a monopoly, controlling critical aspects of the racing environment.
Landmark Settlement Reached
In December 2025, NASCAR reached a significant settlement, granting all teams evergreen charters with improved conditions. This decision was heralded as a transformative moment for the sport. NASCAR chairman Jim France expressed the organization’s commitment to enhancing racing quality for fans, highlighting the importance of collaboration among teams.
Winning and Its Sacrifices
Jordan and Hamlin emphasized that success in racing requires relentless dedication. Hamlin noted that a winning culture positively impacts team morale, while Jordan acknowledged the emotional weight of losses. Tyler Reddick, a driver for 23XI Racing, mentioned how Jordan’s leadership inspires the team, motivating them to strive for better results.
Life Beyond Basketball
After his legendary basketball career, Jordan initially sought a more private life. However, his role in NASCAR has kept him in the limelight. He remarked on the similarities and differences between his experiences in basketball and racing, appreciating the challenges that both sports present. Despite his ongoing connection to basketball, Jordan has found fulfillment through racing and other interests.
Reflections on Legacy
As he turns 63, Jordan downplays the title of “Greatest of All Time” (G.O.A.T.), advocating for the collective growth of athletes over individual accolades. He appreciates the lessons learned throughout his journey, valuing the relationships that have influenced his life. Jordan shares a sense of contentment, stating he would end his story with a smile, reflecting on his experiences and achievements.
For more insights into Jordan’s journey and his perspective on NASCAR, viewers can tune in to “CBS Mornings” for the full interview with Gayle King.
