Ikea has officially opened its first store in the Sardinia region, located in Elmas within the Fass Shopping Centre. This significant development spans over 15,000 square meters and features a diverse selection of 9,600 products.
Ikea Store Highlights
- Floor Space: 15,000 square meters
- Showroom Area: 3,800 square meters
- Market Hall: 2,600 square meters with 9,600 products
- Food Area: 950 square meters
- Staff: 150 employees, including 90 new hires
The opening of this store marks an important milestone in Ikea’s journey in Italy. It follows the establishment of a pick-up point on Viale Marconi in 2016, which has served over 5 million visitors in the past decade.
Team Composition and Leadership
The store employs 150 co-workers, with a significant representation of women in leadership roles, comprising 62% of the management team. This decision reflects Ikea’s commitment to inclusivity and diversity in the workplace.
Sustainability Initiatives
Sustainability is a cornerstone of Ikea’s strategy in Sardinia. The store offers dedicated services such as “Riporta e Rivendi” and the “Angolo della Circolarità,” initiatives aimed at promoting responsible consumption and giving products a second life.
Community Engagement
The inauguration also included the launch of two social projects in Cagliari in collaboration with the Domus de Luna Foundation. These initiatives focus on:
- Donating furniture to a property confiscated from organized crime for use as a reception space for families and youth.
- Establishing a day center for young people facing challenges.
Ikea has previously supported various community projects in Sardinia, partnering with local organizations such as the Elda Mazzocchi Scarzella Association and the Associazione Salesiani per il Sociale.
Leadership Remarks
Alpaslan Deliloglu, CEO of Ikea Italia, expressed his excitement, stating that this opening is a significant step in Ikea’s growth strategy in Italy. He noted that Sardinia plays a crucial role in this development, allowing the company to enhance its presence across the region.
Market Manager Francesca Scisci emphasized the strong demand from Sardinians for a local Ikea store, highlighting that this opening is a culmination of the company’s commitment to improving everyday life through functional and sustainable furniture solutions.
