EV Demand Slows, Falling One-Third Short of Government Sales Targets

Recent data reveals that the demand for electric vehicles (EVs) in the UK is not meeting government expectations. In February, more than 90,000 new cars were registered, with EV sales increasing by only 2.9% year-on-year, totaling just under 22,000 units.
EV Market Performance
This figure marks a decline compared to January’s total of approximately 29,600 electric cars. Currently, EVs account for just 22% of the market share, falling short of the UK government’s ambitious target of 33% set under the Zero-Emission Vehicle (ZEV) Mandate.
ZEV Mandate Overview
- The ZEV Mandate compels manufacturers to sell a designated percentage of fully electric vehicles.
- Brands exceeding this target face penalties of £12,000 per vehicle.
- Manufacturers may purchase credits from others to balance out their internal combustion vehicle sales.
Comparative Year-on-Year Analysis
When comparing this year’s figures to last February, registration numbers tell a less optimistic story. In February 2025, overall registrations were lower, yet EV sales surged over 40% compared to 2024, achieving a market share above 25%.
Tesla Sales Decline
Tesla has reported a significant 37% drop in new model registrations compared to last year. However, the company reassures that recent order numbers are strong, indicating an internal demand that exceeds previous years.
Industry Perspectives
Despite these setbacks, some experts remain hopeful. Ben Nelmes, the CEO of New AutoMotive, expressed optimism about the one in four motorists opting for electric vehicles. He stated, “As we enter yet another fossil fuel price crisis, every electric vehicle is yet another step on the road to energy independence.”
The current statistics highlight a stagnation in the EV market in the UK. While sales have shown slight annual growth, the gap between actual performance and government targets remains a pressing concern for the automotive industry.




