Michael Jordan’s Antitrust Lawsuit Reshapes NASCAR

The recent antitrust lawsuit filed by legendary NBA player Michael Jordan against NASCAR has made headlines. This case highlights crucial issues regarding competition in stock car racing and the rights of participating teams.
Understanding the Core Issues of the Antitrust Lawsuit
The lawsuit centers on allegations that NASCAR engaged in anti-competitive behavior, adversely affecting stock car racing teams. Key concerns include NASCAR’s control over race venues and the requirement for teams to invest in NASCAR-controlled “Next Gen” technology. The teams operate under charter agreements that are time-limited, with the last one set to expire at the end of 2024.
The Settlement Timeline
- NASCAR issued a challenging “take-it-or-leave-it” offer, which had a deadline of midnight on September 6, 2024.
- Thirteen teams signed the agreement, restricting their ability to file antitrust claims.
- Only two teams, 23XI Racing, co-owned by Michael Jordan, and Front Row Motorsports, chose not to sign and subsequently filed the lawsuit.
Details of the Case
The plaintiffs accused NASCAR of monopolizing race venues, equipment, and teams, claiming this reduced their ability to compete or operate outside NASCAR. Testimony during the trial revealed the significant economic power NASCAR holds in the sport, making it nearly impossible for rival leagues to emerge.
Expert Testimony and Economic Analysis
Expert witness analysis indicated that NASCAR’s dominance over venues and equipment created barriers to market entry. By mandating the purchase of proprietary technology, NASCAR effectively maintained control over participating teams.
Three major areas were analyzed in the testimony:
- Availability of venues.
- Access to equipment.
- Participation of teams in competition.
Monetary Damages and Their Implications
Damages were calculated based on the potential revenue teams could have received versus what they currently earn. The analysis found that NASCAR teams received around 25% of league revenue, significantly lower than the 45% received by Formula One teams.
The total damages proposed for the two plaintiffs amounted to $364.7 million. With private antitrust lawsuits, if successful, damages are often tripled, potentially leading to over $1 billion in liabilities for NASCAR.
Settlement Outcome
The settlement occurred on the ninth day of the trial, likely influenced by the looming risk of a substantial monetary award against NASCAR. Specific details of the settlement remain undisclosed, but changes are anticipated.
Benefits of the Settlement for Teams
- Transition from time-limited charters to permanent charters, enhancing sponsorship potential.
- NASCAR’s commitment to increase guaranteed payments to teams, further improving financial stability.
Impact on Fans and the Sport
The implications of the lawsuit extend beyond financial matters; anti-competitive practices adversely affect fan engagement and team longevity. Historically, the churn among NASCAR teams, including the dissolution of the 2017 Cup Champion team, highlights the need for structural changes within the sport.
Broader Lessons on Monopsony Power
This case also sheds light on broader economic concerns, particularly regarding monopsony power in labor markets outside of sports. The Biden administration’s focus on these issues indicates a growing awareness and need for regulatory changes.
Megan Johnson, a key figure in expert testimony, emphasized that cases like the NASCAR lawsuit illustrate essential concepts in antitrust enforcement, revealing the complexity and lasting impact of such litigations.




