BLACKPINK has transformed the National Museum of Korea with a unique project highlighting their new album “DEADLINE.” Initiated in collaboration with YG Entertainment, this exhibit merges contemporary K-pop with the nation’s rich historical narrative.
BLACKPINK Colors Korea’s Flagship Museum Pink for ‘DEADLINE’ Comeback
The “NMK X BLACKPINK” project kicks off with the museum lit in the band’s iconic pink hue. Running until March 8, this collaboration allows guests to experience K-pop in a historic context.
Interactive Listening Experience
A special prerelease listening event took place at the museum on Thursday, with the album officially launching on Friday at 2 p.m. Visitors gathered in the museum’s monumental Path of History lobby, enjoying BLACKPINK’s tracks such as the upbeat “JUMP” and the title track “GO.”
Historic Venue for Modern Music
This initiative marks the first time the National Museum of Korea has allowed such an event in its central atrium. Visitors can engage with the full “DEADLINE” album during typical museum hours, enriching their understanding of both music and history.
Visual and Cultural Impact
The museum’s exterior and select interior spaces have been enveloped in BLACKPINK’s signature pink lighting, attracting numerous visitors eager for photos. This striking visual transformation bridges modern culture with traditional aesthetics.
Multilingual Audio Guides
- BLACKPINK members Jisoo, Jennie, Rosé, and Lisa recorded audio guides.
- Guides are available in Korean and English, with Lisa’s Thai version launching in March.
- Content includes introductions to eight national treasures, enhancing the experience for international audiences.
Cultural Heritage Meets Pop Culture
Throughout their career, BLACKPINK has integrated traditional Korean elements into their work. From the stylish modernized hanbok in the “How You Like That” music video to architectural motifs during their Coachella 2023 performance, they continuously celebrate their heritage.
The NMK project reinforces this relationship. In a space dedicated to preservation, the energy of K-pop creates a dynamic dialogue between past and present. This collaboration underscores that heritage can be both preserved and celebrated in contemporary contexts.
