Newly appointed president of business operations for the Los Angeles Lakers, Lon Rosen, expressed optimism about the organization’s future. Speaking to the media for the first time since his appointment, Rosen highlighted the similarities between the Lakers and the Los Angeles Dodgers, noting both franchises’ prominent status in L.A. sports.
Lon Rosen Confirms Rob Pelinka’s Position
Rosen, who succeeded Tim Harris, reassured fans that Rob Pelinka will continue as the Lakers’ president of basketball operations and general manager. He emphasized the support Pelinka will receive from Dodgers’ executives Andrew Friedman and Farhan Zaidi, who will lend their experience to enhance the Lakers’ operations.
Rosen’s Background
Rosen has a long history within the L.A. sports scene, initially interning with the Lakers before becoming Earvin “Magic” Johnson’s agent. He served as the Dodgers’ executive vice president and chief marketing officer since 2012. At 67, his appointment is seen as a move towards stability in the Lakers’ leadership.
Changes Ahead for the Lakers
As the Lakers prepare for a significant offseason, Rosen acknowledged that roster decisions will be critical. He reiterated the franchise’s commitment to surrounding star player Luka Doncic with championship-caliber talent, calling his presence beneficial for expanding the Lakers’ global reach.
Magic Johnson’s Influence
While addressing Magic Johnson’s future role, Rosen clarified that Johnson will not engage in day-to-day operations. He acknowledged Johnson as a longtime friend and a dedicated fan of the Lakers, maintaining a supportive presence without direct involvement in management.
Future Directions for the Franchise
Rosen reaffirmed the Lakers’ commitment to their home arena, Crypto.com Arena, and partnership with Spectrum SportsNet for television coverage. He noted the arena’s popularity and functionality, which contribute to a positive fan experience.
- New President: Lon Rosen
- Role of Rob Pelinka: Confirmed as GM
- Key Players: Luka Doncic lined for support
- Partnerships: Crypto.com Arena and Spectrum SportsNet maintained
Rosen’s dual responsibilities will involve working with both the Lakers and the Dodgers, aiming for a fruitful collaboration between the two franchises. His leadership marks a pivotal moment for the Lakers as they seek to bolster their roster and maintain their legacy in the competitive landscape of professional sports.
