Playa del Carmen is making significant strides in the real estate sector, securing over 1 billion pesos for upcoming projects. This milestone was discussed at the forum “Trends and Opportunities: Tourism and Attraction of Investments.” The event featured Antón Bojórquez, the Secretary of Economic Development and Investment Attraction for Playa del Carmen. He presented the municipality’s impressive economic indicators and future prospects.
Economic Growth and Contributions
Playa del Carmen’s Gross Domestic Product (GDP) stands at 69.94 billion pesos, representing 17 percent of Quintana Roo’s total. The municipality has recorded a remarkable annual growth rate of 9.8 percent, surpassing the national average. This growth positions Playa del Carmen as a competitive destination for real estate and tourism investments.
Investment Opportunities
Consolidated data from the forum revealed Playa del Carmen’s potential for attracting over 1 billion pesos in private expansion projects by 2026. Moreover, the city ranks third nationally in urban competitiveness, as reported by the Mexican Institute for Competitiveness. This ranking signifies its strong capacity to invite and expand investment ventures.
- 68.5 mortgage credits per 1,000 adults, more than three times the national average.
- Population growth of 110 percent since 2010, reaching approximately 333,000 residents.
- 53.7 percent of individuals over 15 have completed higher secondary education.
- Close to 9,400 economic units operating in the region, contributing around 101 billion pesos annually.
Tourism and Hospitality Sector
Estefanía Hernández, the Secretary of Municipal Tourism, highlighted Playa del Carmen’s average hotel occupancy of 70 percent, with peaks reaching 95 percent during high seasons. The city boasts about 46,000 hotel rooms across more than 100 establishments focused on business tourism.
Strategic Development Initiatives
As part of its 2026 strategy, Playa del Carmen is transitioning from the traditional “All Inclusive” model to “Todos Incluidos.” This move aims to enhance economic benefits for local businesses, restaurants, and communities, ultimately increasing visitor spending and length of stay.
Additionally, new tourist routes—historical, marine, wellness, jungle, and pet-friendly—are set to broaden the destination’s appeal. Landmark projects, such as the Mirador del Mar and the Mirador de la Selva, are expected to enhance urban identity and increase investment value.
Public Safety Investments
The municipality has allocated over 1.2 billion pesos to public safety, bolstering confidence among tourists, investors, and residents. This strategic focus aims to position Playa del Carmen as a prime choice for both real estate and tourism growth.
Future Developments
Raúl Osuna Rivas, General Director of Raise Group, announced additional investment exceeding 1 billion pesos. This funding will cover urbanization across more than 350,000 square meters and construct an extra 27,000 square meters in new developments. The sector anticipates further investments in medical tourism, further enhancing the city’s economic landscape.
With its solid foundations, Playa del Carmen is poised for long-term prosperity in the real estate and tourism sectors, making it a beacon of opportunity in the Mexican Caribbean.
