Eileen Gu has become a prominent figure ahead of the 2026 Winter Olympics, sparking intense debate regarding her dual representation of the United States and China. Born in California to an American father and Chinese mother, Gu grew up immersed in both cultures. She attended private school in San Francisco and is currently on a sabbatical from Stanford University, where she studies international relations.
Eileen Gu’s Transition to Competing for China
In 2019, at just 15, Gu switched her allegiance from the US team to represent China. Her decision was driven by a desire to inspire young people in Beijing, her mother’s hometown, ahead of the 2022 Olympics. This strategic move has positioned her as a lucrative athlete, earning $23.1 million (£17.1 million) in 2025, ranked as the fourth-highest paid female athlete, according to Forbes. However, a minimal portion of her income, approximately $100,000 (£74,000), came from prize money.
Revenue Sources and Endorsements
- Endorsements include partnerships with major brands like Red Bull, Porsche, and Tiffany & Co.
- Gu has also modeled for prestigious names such as Louis Vuitton and Victoria’s Secret.
- Reportedly, she and another athlete received a total of $14 million (£10.4 million) from the Beijing Municipal Sports Bureau over three years.
The Backlash Against Eileen Gu
Gu’s choice to represent China has not been without controversy. Critics have raised concerns over China’s human rights record and the implications of her decision amid the US-China relationship. American freestyle skier Hunter Hess recently addressed tensions within the US, highlighting issues with immigration enforcement and its consequences.
In response to Hess’s criticism of US policies, Gu voiced support for those expressing their views, stating her sympathy for athletes facing backlash. However, this has only fueled criticism directed towards her, particularly from figures like former NBA player Enes Kanter Freedom, who labeled her a “traitor” for competing against the country of her birth.
Responses to Human Rights Questions
When questioned about China’s human rights issues, Gu admitted, “I’m not an expert on this. I haven’t done the research.” This remark has prompted further criticism as observers highlight her reluctance to distance herself from the issues that plague China.
As the 2026 Winter Olympics approach, Eileen Gu remains a figure of fascination and contention, blending sports, politics, and cultural identity.
