Benson Boone, a rising pop star from Washington, is set to capture the audience’s attention during the Super Bowl. The 23-year-old singer will appear in a 30-second Instacart commercial featuring actor Ben Stiller.
Benson Boone and Ben Stiller Team Up for Super Bowl Ad
The ad showcases a comedic moment between Boone and Stiller, who play brothers John and Gary, reminiscent of an 1980s Europop duo. Directed by Spike Jonze, the commercial highlights Boone’s impressive vocal abilities and his impressive gymnastics skills. The pair dons matching green suits while filming a music video for Instacart’s new feature, Preference Picker.
Commercial Highlights
- Stiller’s character, Gary, struggles with Boone’s soaring vocals and impressive flips.
- An extended cut of the ad has garnered over 3 million views on YouTube.
- The commercial features Stiller attempting flips before falling into a drum set.
Despite the playful competition, Stiller praised Boone’s talent during an interview with Today. He stated, “Nobody could do what he does. It’s insane.” He also lauded Boone’s natural vocal proficiency.
Additional Super Bowl Features
Teasers for the Super Bowl ad reveal Boone and Stiller bickering about their performance range. The official 30-second advertisement will air during the first quarter of the Super Bowl.
In addition to his commercial debut, Boone participated in a celebrity flag football game on Saturday night, airing at 8 p.m. on YouTube as part of an NFL and YouTube collaboration.
Benson Boone’s Future in Music
Known for his hit song “Beautiful Things” and prior comedic video “Mr. Electric Blue,” Boone has shown versatility as an artist. The music video for “Mr. Electric Blue” creatively addresses criticisms he’s faced in his career and has attracted over 10 million views online.
Boone expressed interest in potentially performing at a Super Bowl halftime show in the future, saying, “I could really rip a Super Bowl halftime show.” For now, viewers can enjoy his artistry in the upcoming Super Bowl ad.
