The Société des alcools du Québec (SAQ) has announced its decision to resume the sale of select American products. This initiative will feature items that are nearing their expiration date, specifically set for March 2027. The total revenue anticipated from this sale is approximately 9 million dollars.
Details of the American Products Sale
This venture is designed to support food banks across Quebec, showcasing a commitment to community welfare. The funds generated will be directed to assist those in need within the province.
Key Information
- Organization: Société des alcools du Québec (SAQ)
- Product Type: Select American products
- Expiration Date: March 2027
- Projected Revenue: 9 million dollars
- Beneficiary: Food banks in Quebec
The SAQ will utilize this opportunity not just as a sales initiative, but also as a means to aid various charitable organizations. This approach emphasizes the importance of helping those facing food insecurity during difficult times.
Community Engagement
The initiative was discussed by notable media figures, including Nathalie Normandeau. She will share insights about the program on Philippe Cantin’s show, further spreading awareness about this important cause.
As the SAQ moves forward with the sale, it hopes to encourage community participation in supporting local food banks, ensuring that aid reaches those who need it most. This effort reflects a thoughtful strategy to tackle multiple issues through one impactful action.
