As Super Bowl LX approaches, various brands are gearing up to celebrate the highly anticipated showdown between the Seattle Seahawks and New England Patriots. Among them, Levi’s and Oakley are making significant contributions, unveiling unique products and experiences.
Levi’s Celebrates Super Bowl LX
Levi’s, the iconic clothing brand with a rich 173-year history, is honoring Bay Area culture as it prepares for Super Bowl LX. On Sunday, Levi’s Stadium in Santa Clara, California, will host the annual event.
From Thursday through Saturday, Levi’s will launch an immersive pop-up experience at 1 Montgomery in San Francisco’s Financial District. The event will feature live music, tailored retail experiences, and customization opportunities that embody the region’s spirit.
- Special store takeover by Big Time Vintage on Wednesday.
- Curated vintage Levi’s products and throwback 49ers merchandise will be showcased.
Oakley Meta AI Glasses: A Game Changer
In a groundbreaking move, Oakley has partnered with Meta to introduce the Meta AI Glasses, aimed at enhancing the experience for athletes and fans alike. This innovative technology will be featured during the Super Bowl LX campaign, showcasing the brand’s competitive edge.
Notable personalities including Spike Lee and Marshawn Lynch will promote the glasses. Alex Himel, Meta’s vice president of wearables, expressed pride in this collaboration with EssilorLuxottica, highlighting the glasses’ ability to capture unique perspectives during the game.
Additional Brand Activations
Beyond Levi’s and Oakley, several other brands are also making their mark:
- Abercrombie & Fitch: Hosting an exclusive fashion presentation that blends its current collection with NFL-licensed products.
- Smirnoff: As the official vodka sponsor of the NFL, it is launching an NFL-inspired capsule under its We Do Game Days platform.
- Bad Bunny and Ceremony of Roses: Set to offer limited-edition merchandise featuring Spanish translations for the first time in NFL history.
- Aviator Nation: Releasing a limited-edition Super Bowl collection for both competing teams, featuring fan engagement at the game.
Conclusion
Super Bowl LX is not just a football game; it’s an event invoking creativity and collaboration among various brands. With Levi’s and Oakley leading the charge, the week promises to be filled with innovation, nostalgia, and cultural celebrations, enhancing the overall fan experience.
