ITV has launched a new advertising campaign to promote the expansion of its ITV Win platform. This initiative introduces ITV Win Bingo and ITV Win Spins, enhancing the platform’s offerings. The refreshed ITV Win website, accessible at itv.com/win, now features market-leading bingo and spins.
Highlights of the Campaign
The ad campaign aims to utilize ITV’s expertise in entertainment, coupled with gaming and competitions. It includes:
- Specialized themed bingo rooms, such as the ITV Bingo Room.
- Live streaming of ITV1 during bingo games.
- Branded content slot games to be launched soon.
Interactive Features
The ITV Win Bingo platform promotes a social gaming experience. Each bingo room comes equipped with a chat feature, allowing players to interact and enjoy their gaming sessions together.
Advertising and Promotions
The ad features the renowned voice of Peter Dickson and will be showcased across ITV channels and on ITVX. The slogan for the campaign is ‘Where Your Favourite Games Put on a Show’.
A responsible gambling initiative accompanies the main campaign, emphasizing the significance of taking breaks while gaming. This approach highlights ITV’s commitment to ensuring a safe gaming atmosphere.
Partnership and Safety Measures
ITV has collaborated with Richmond Atlantic to bring the Bingo and Spins to life as part of the broader ITV Win offerings. Both companies focus on providing a secure environment for players, aligning with ITV’s reputation for responsible gaming.
New App Availability
The ITV Win app is now available for download on iOS and Android devices, offering convenient access to the platform’s features.
Rebranding of Previous Offerings
The original ITV Win features, primarily prize draws and competitions, have been rebranded as ITV Win Prizes. Users will still have the chance to win valuable prizes, including:
- Cash awards
- Cars
- Holidays
- Electronic gadgets
- Unique ITV prizes
ITV’s Commitment to Entertainment
Peter Mossman, Director of Interactive at ITV, expressed enthusiasm about expanding the ITV Win portfolio with Bingo and Spins. He stated that this expansion builds on ITV’s legacy of creating winners and enhancing player engagement through well-regulated games. The platforms have attracted thousands of winners weekly, bringing a touch of ITV star quality to the gaming sector.
For additional details, ITV Bingo can be found at itvwin.com/bingo, while ITV Spins is located at itvwin.com/spins.
