Good Protein has announced a partnership with the Montreal Victory for the 2025-2026 season of the Professional Women’s Hockey League (PWHL). This collaboration highlights Good Protein’s commitment to supporting women’s sports and local community investment.
Good Protein’s Engagement in Women’s Hockey
As the official sponsor of the Montreal Victory, Good Protein aims to promote inclusion, accessibility, and representation in sports. Throughout the season, fans can expect dynamic DJ performances during intermissions and prominent branding at games, enhancing the excitement of each match.
Community Engagement Initiatives
This partnership extends beyond the arena. Good Protein plans various activities including:
- In-store activations
- Professionally filmed advertisements
- Social media content
- Email campaigns
These initiatives will showcase the talent and resilience of women in hockey, emphasizing that support for women’s sports continues throughout the year.
Leadership Commitment
Edward Lalonde, co-founder and CEO of Good Protein, expressed the company’s dedication to empowering communities. He stated, “This partnership with the Montreal Victory perfectly reflects our values. Together, we create opportunities to celebrate women in sports and inspire fans both on and off the ice.”
About Good Protein
Founded in 2019, Good Protein is a Canadian wellness brand focusing on plant-based nutrition. The company aims to provide delicious, simple, and satisfying food options. Its products are formulated to support digestion, energy, immunity, and muscle health.
To date, Good Protein has sold over 60 million shakes in more than 15 flavors and continues to innovate with performance-enhancing products suitable for various lifestyles. For more information, visit El-Balad.
About Montreal Victory
The Montreal Victory is one of eight teams in the PWHL, established in 2023. The league, which launched on January 1, 2024, has broken attendance records, including the world record for a women’s hockey match on April 22, 2024, when 21,105 fans attended the Toronto-Montreal game at the Bell Centre.
The PWHL features the best ice hockey players globally, competing annually for the Walter Cup. For the latest updates, visit El-Balad or follow the team on social media.
