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Apple Unveils AirTag with Enhanced Range and Improved Findability

Apple has debuted the next generation of its popular AirTag, now featuring enhanced connectivity range and improved findability. The new AirTag aims to assist users in efficiently tracking personal belongings through the Find My app.

Key Features of the Enhanced AirTag

The upgraded AirTag offers several significant enhancements:

  • Utilizes a second-generation Ultra Wideband chip.
  • Incorporates an upgraded Bluetooth chip for a longer range.
  • Delivers haptic, visual, and audio feedback for Precision Finding.
  • Improvements in speaker volume—now 50% louder than previous models.

Enhanced Tracking Capabilities

With the new Precision Finding feature, users can locate lost items from significantly farther away. This feature now works on the Apple Watch Series 9 and later, enhancing the experience for users.

Notable accounts illustrate the AirTag’s effectiveness in recovering important items. In one instance, a musician successfully retrieved a lost instrument just in time for a performance.

Find My Network and Item Sharing

The AirTag works seamlessly with the Find My network, a crowdsourced platform of Apple devices that helps detect lost items. If an AirTag is out of range from its paired device, the network can assist in locating it.

Additionally, Apple has introduced the Share Item Location feature, which allows users to securely share an AirTag’s location with trusted parties. This feature has partnered with over 50 airlines to assist in tracking misplaced luggage, resulting in a reported 26% reduction in baggage delays.

Privacy and Security Considerations

The new AirTag prioritizes user privacy. It does not store location data locally, and all communication is encrypted. Unique Bluetooth identifiers help ensure that tracking is secure and private.

Environmental Responsibility

In line with Apple’s sustainability goals, the AirTag is made with a significant percentage of recycled materials. This aligns with the company’s broader aim to achieve carbon neutrality across its global operations by 2030.

Pricing and Availability

The upgraded AirTag is now available for purchase at $29 for a single device and $99 for a four-pack. Custom engraving options are offered for free through apple.com. The new model retains compatibility with existing accessories, including the FineWoven Key Ring.

To utilize the AirTag and its features, users need a compatible Apple device running iOS 26 or later.

With these advancements, Apple aims to position the new AirTag as an essential tool for everyday item tracking, further solidifying its reputation in personal technology innovation.

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