The Société des alcools du Québec (SAQ) has decided to partner with Uber Eats for its product delivery service. This decision has raised eyebrows within the agro-food industry, particularly among experts who question the implications of this collaboration.
Expert Criticism of SAQ’s Decision to Partner with Uber Eats
Sylvain Charlebois, a recognized authority in the industry, expressed his concerns about the SAQ’s choice. He highlighted the apparent contradiction in collaborating with an American company when the SAQ has a policy of not buying or selling American products. Charlebois stated, “It’s odd. The policies sometimes contradict themselves.”
Reasons Behind the Partnership
Despite the confusing nature of the decision, Charlebois provided insights into the rationale behind it. He explained that Uber Eats has a highly effective delivery network. This platform reaches a much larger audience, serving as a significant incentive for the SAQ to partner with them.
- Uber Eats has a vast reach, connecting with younger consumers.
- The partnership aims to boost sales at the SAQ.
Impact on Local Businesses
Charlebois criticized the SAQ’s decision to exclude local delivery services, such as Eva, from their selection process. He believes it is essential for the SAQ to promote Quebec-based businesses. He remarked, “It’s the role of the SAQ to highlight Quebec companies, but they refused because of an obsession with delivering dividends to the Quebec government.”
As the SAQ pursues this strategy, it remains unclear if this partnership will significantly engage younger demographics, who are increasingly less interested in alcohol products.
In conclusion, the collaboration between the SAQ and Uber Eats has garnered notable skepticism. The move may indeed enhance sales, but it raises deeper questions about the prioritization of local businesses and the authenticity of the SAQ’s operational commitments.
