Ford Motor Company is making significant changes by relocating its Lincoln luxury brand headquarters to the historic Michigan Central Station in Detroit. This strategic move aims to further distinguish Lincoln from its parent company’s vehicles.
Details of the Headquarters Move
Approximately 55 employees from Lincoln’s Marketing, Sales, and Service teams will transition to the renovated campus. This relocation is scheduled for mid-February.
The decision follows Ford’s announcement last fall about the closure of its long-standing headquarters at the Glass House in Dearborn. The company plans to utilize its new headquarters, referred to as the Hub, located on Oakwood Boulevard and Village Road in Dearborn.
Statements from Ford Representatives
Kelly Wysocki, a spokeswoman for Lincoln, emphasized that the move to Michigan Central represents a commitment to fostering innovation and culture. She stated that the Lincoln Design and Product Development teams will continue to operate from the Dearborn campus.
Lincoln President Joaquin Nuño-Whelan discussed how the relocation would enhance the luxury brand’s presence in the market. He remarked that it would “change the way we show up” and assist in redefining Lincoln as a premier luxury brand.
Lincoln’s Recent Performance
Recently, Lincoln has enjoyed notable success, ranking seventh in Consumer Reports’ 2026 Automotive Brand Report Card. It also secured the fourth position among luxury brands. This success is particularly notable as Lincoln was the only Detroit-based brand to make the top ten.
Sales Highlights
- Lincoln achieved over 100,000 sales for two consecutive years.
- In 2025, Lincoln sold 106,868 units, a 2% increase from 2024’s total of 104,823 vehicles.
- The Navigator SUV was particularly successful, with sales rising 42.8% in 2025, totaling 22,185 units sold.
Benefits of the New Location
Nuño-Whelan believes that being situated near Ford’s integrated services team will enhance Lincoln’s product development. The integrated team collaborates on innovative technology like the Rejuvenate mode featured in the Nautilus and Navigator. This technology aims to provide a spa-like experience within the vehicle.
Michigan Central Station Renovation
Ford invested nearly $1 billion and six years into the restoration of the 18-story Michigan Central Station in the Corktown neighborhood. After being vacant since 1988 and suffering significant neglect, the station reopened in June 2024.
Currently, the building houses various Ford units, including its electric vehicle division and philanthropy team, utilizing the eighth, ninth, and tenth floors. Ford’s long-term goal is to accommodate about 5,000 employees by the end of 2028, with half of them being Ford personnel.
