Ant and Dec, the renowned television duo, are venturing into the podcast space with their new show titled “Hanging Out.” This podcast will debut on the Belta Box platform, with the first episode scheduled for release on Thursday, January 22. Subsequent episodes will follow every fortnight, accompanied by bonus episodes each Monday.
Contract Extension with ITV
The pair recently renewed their contract with ITV, extending their collaboration for another three years. This agreement includes popular shows such as “I’m A Celebrity,” “Britain’s Got Talent,” and “Limitless Win.” Their continued presence on television, combined with the podcast, positions them to maximize their audience reach.
Podcasting Landscape
Industry analyst Alex Hudson emphasizes that Ant and Dec are entering the podcast arena at a time when the medium is rapidly evolving. Despite being considered latecomers to podcasting, this timing allows them to tap into a growing market. The global podcast industry is currently valued at approximately £25 billion and is expected to escalate to nearly £100 billion by the end of the decade.
Financial Insights
There are reports suggesting that Ant and Dec’s new contract with ITV is worth around £30 million. This lucrative deal ensures that even if their podcast doesn’t achieve the desired success, they remain among the highest-paid presenters in the industry.
Connection with Audiences
The hosts aim to leverage their established rapport with the British public through “Hanging Out.” The podcast provides them an opportunity to engage with audiences directly, fostering a more personal connection. However, Hudson notes the challenges they may face without traditional broadcaster support, particularly as initial excitement gives way to the long-term sustainability of the podcast.
- Podcast Title: Hanging Out with Ant & Dec
- Release Dates: First episode on January 22; new episodes every fortnight, with bonus releases on Mondays.
- Contract Value: Estimated £30 million over three years with ITV.
- Market Insights: Global podcast industry projected to reach nearly £100 billion by the decade’s end.
With this strategic move, Ant and Dec aim to expand their influence beyond television and into the burgeoning world of podcasts, navigating both opportunities and challenges ahead.
