I Can’t Believe It’s Not Butter!® has introduced an innovative NutriRich™ formula in collaboration with renowned chef Gordon Ramsay. This launch, announced on January 14, 2026, marks a significant evolution in the product line, enhancing both nutritional content and culinary performance.
NutriRich™ Formula Highlights
The new NutriRich™ formula offers a creamy texture while providing essential nutrients. Each tablespoon of the spread contains:
- 20% of the daily recommended values of Vitamins A, D, E, and B12.
- 10-20% of the daily recommended value of Omega-3 ALA.
Compared to traditional dairy butter, the Original product has 70% less saturated fat, while the Light version boasts 80% less saturated fat.
Chef Gordon Ramsay’s Endorsement
Chef Ramsay’s association with I Can’t Believe It’s Not Butter!® validates the brand’s commitment to quality. He emphasizes the importance of using products that meet high culinary standards. Ramsay tested the NutriRich™ products in various dishes, including:
- Korean Style Grilled Corn Ribs with Gochujang Buttery Topping
- Paprika Garlic Shrimp with Warm Mediterranean Quinoa
- Stunning Protein Scrambled Eggs
- Spicy Chicken and Broccolini Pasta
Marketing and Availability
This launch will be supported by new television commercials and digital features across Ramsay’s culinary platforms. Notable appearances include:
- Gordon Ramsay’s YouTube show, Idiot Sandwich
- FOX’s Next Level Chef and Next Level Kitchen
The NutriRich™ products will be available in various sizes in retail outlets nationwide, allowing home cooks to enhance their cooking without sacrificing nutrition.
About Flora Food Group
Flora Food Group is dedicated to providing delicious and nutritious food options. They lead in multiple dairy and dairy-free categories across over 100 countries. Their portfolio includes iconic brands such as Country Crock® and Violife®, reflecting over 150 years of expertise in food innovation.
For further information, visit El-Balad.
