Brett Yormark Urges Texas Tech to Stand Out in Big 12 Conference

Big 12 Conference Commissioner Brett Yormark emphasizes the importance of teams distinguishing themselves within the league. His vision is for a competitive yet diverse conference, where standout programs can rise above the competition.
Brett Yormark’s Vision for the Big 12 Conference
At a recent media briefing in Miami Gardens, Florida, Yormark discussed the current status of the Big 12 Conference, particularly highlighting Texas Tech’s impressive performance during the season. The Red Raiders were preparing to face Oregon in the Orange Bowl after securing a place in the College Football Playoff (CFP).
Texas Tech’s Remarkable Journey
Texas Tech’s path to the playoffs was noteworthy as they not only achieved a remarkable 11-1 regular-season record but also managed to secure a spot in the quarterfinals without the benefit of being an automatic qualifier.
- Texas Tech’s overall record: 11-1
- Big 12 Championship Game against BYU: Texas Tech won 34-7
- Location of the Championship Game: AT&T Stadium, Arlington
Focus on Parity and Standout Programs
Yormark believes that while parity is beneficial, it is essential for a few teams to elevate themselves above the rest. He praised Texas Tech and BYU for their performance, stating that he noticed these programs beginning to stand out.
According to Yormark, “Our schools are investing at a high level,” which he affirms contributes to the depth of talent in the conference. He also noted the unexpected emergence of teams like Arizona, which surprised many during the season.
Looking Forward: Goals for the Future
Yormark is pleased to see Texas Tech representing the Big 12 in the CFP but stresses that merely qualifying for the playoffs is not the end goal. He aims for the conference to have teams advance further in the postseason.
“Just getting here isn’t enough,” Yormark stated. “Our goal is to move on.” His commitment to enhancing the conference’s prestige remains a primary focus as the Big 12 continues to evolve.



