FIFA recently faced scrutiny over its ticket pricing for the upcoming 2026 World Cup. Following this outcry, FIFA introduced a limited number of tickets priced at £45 for each of the tournament’s 104 matches. This move is intended to offer a more affordable option for fans.
FIFA Chief Infantino Addresses Ticket Pricing Concerns
Gianni Infantino, FIFA’s president, made a statement regarding the organization’s ticket pricing strategy. He emphasized the rationale behind the pricing and pledged that the proceeds will be directed back into the sport globally.
Historical Context and Ticket Sales
Infantino noted that in nearly a century of World Cup history, FIFA has sold a staggering 44 million tickets. He humorously remarked that ticket sales over the next two weeks could hypothetically fill 300 years’ worth of World Cup matches.
Reinvesting in Football
The revenues from ticket sales are crucial for the sport’s development worldwide. Infantino remarked, “What’s crucial is that the revenues generated from this are going back to the game all over the world.” However, he did not disclose specific figures regarding the expected revenue from the 2026 World Cup.
Significance of FIFA’s Contribution
Infantino further highlighted FIFA’s role in promoting football, stating that without FIFA, the sport could not thrive in 150 countries. He attributed the expansion and sustainability of global football to the financial support generated from the World Cup.
- 44 million tickets sold in World Cup history
- New £45 tickets offered for 104 matches
- Revenues to be reinvested in global football development
