Brent Key, head coach of Georgia Tech’s football program, has significantly transformed the team in just under four seasons. This past season, Key led the Yellow Jackets to an impressive 9-3 record in 2025. His successful tenure has earned him a contract extension that keeps him at Georgia Tech until 2029.
Brent Key’s Vision for College Football
As Georgia Tech prepares for the Pop-Tarts Bowl against BYU, Key addressed the current debates surrounding college football. He confidently expressed his belief that the sport is thriving. Key stated, “College football is at the greatest place it’s ever been.”
Fan Engagement and Viewership
Key highlighted the exceptional fan experience and the increasing viewership that college football garners. He noted key statistics, remarking, “The amount of people watching games, playoff games, and ESPN’s ‘College GameDay’ is at an all-time high.”
Adapting to Change
With the recent evolution in college football, particularly with the introduction of name, image, and likeness (NIL) rules, along with the rise of the transfer portal, Key acknowledged these significant shifts. However, he reflected on the historical cycles of change that the sport undergoes every 15 to 20 years.
- Key acknowledged that college football undergoes major changes regularly.
- He emphasized the importance of player graduation and life transformation through football.
The Future of College Football
Brent Key is optimistic about the role of college football in shaping young athletes’ futures. He believes that despite the current critiques, the foundational goals of education and life-changing opportunities remain intact.
The Pop-Tarts Bowl is set to take place on Saturday at 3:30 p.m. ET at Camping World Stadium in Orlando, Florida.
