In a significant political gathering in South Texas, U.S. Senate candidate James Talarico and Tejano music star Bobby Pulido announced their mutual endorsement. This partnership aims to engage Latino voters in the Rio Grande Valley as a critical part of their campaign strategies ahead of the upcoming elections.
Key Takeaways from the Rally
- Date and Location: The rally took place in Weslaco on December 18, 2025.
- Candidates: James Talarico, running for U.S. Senate, and Bobby Pulido, a candidate for Texas’ 15th Congressional District.
- Focus: Both candidates aspire to attract Latino voters, including those who previously supported Donald Trump.
Engaging with Latino Voters
Talarico emphasized the importance of reaching beyond party affiliations. He stated, “We refuse to be confined to our party.” His sentiments were echoed by Pulido, who expressed admiration for Talarico’s inclusive approach. Their collaboration signifies a broader strategy to address bipartisan concerns.
Audience member Genesis Ponce noted Talarico’s efforts to resonate with both political sides. She remarked on the ongoing anticipation for a substantial Democratic wave in Texas, a sentiment felt since the campaigns of previous candidates like Beto O’Rourke.
Political Environment and Challenges
This event marks Talarico’s second visit to the Rio Grande Valley since launching his Senate campaign in September. With the Texas primary approaching in March, he aims to increase his presence in the area.
His opponent, U.S. Rep. Jasmine Crockett from Dallas, faces backlash for comments regarding immigration that were perceived as controversial. During a December 9 interview with CNN, Crockett defended her statements, clarifying her intent to illustrate shared challenges faced by Black and Brown communities.
According to a recent poll from Texas Southern University, Talarico currently trails Crockett by 8 percentage points. He aims to improve his name recognition through active engagement across Texas.
Pulido’s Congressional Bid
Bobby Pulido is also vying for a pivotal seat in Texas’ 15th Congressional District, which was previously held by Monica De La Cruz, a Republican. The district has seen changing political dynamics, making it a target for Democrats looking to reclaim it.
Before challenging De La Cruz, Pulido must first secure the Democratic nomination against Ada Cuellar. Cuellar advocates for women’s healthcare and education, presenting a strong campaign since entering the race in July.
Conclusion
Both Talarico and Pulido’s efforts reflect a strategic emphasis on engaging with Latino voters in the Rio Grande Valley, a demographic crucial to their electoral success. With challenges ahead, their alliance could be a significant factor in shaping the outcomes of their respective races.
