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US Social Media Rules May Deter Tourists, Impacting Travel Industry

The US Travel Association has voiced concerns over a new government proposal that may deter tourists. The plan mandates that foreign visitors from 42 countries share their social media handles used in the past five years. This change, outlined by US Customs and Border Protection, is set to take effect on February 8, 2026.

Impact on Travel Industry

The travel group warns this requirement could have a significant “chilling effect” on tourism in the United States. They stated, “If we get this policy wrong, millions of travellers could take their business and the billions of dollars they spend elsewhere.” The implications of this rule extend beyond tourism, potentially weakening the economic benefits that international visitors bring.

Background of the Proposal

  • The new rule follows previous requirements implemented in 2019 for visa applicants to share similar information.
  • This measure originated from an executive order by former President Donald Trump aimed at tightening vetting procedures for entering the country.
  • The proposal includes collecting extensive personal information, such as email addresses used over the past decade and family details.

Visa Waiver Program Requirements

Travelers from countries included in the visa waiver program can visit the US for up to 90 days without a visa. They must fill out an Electronic System for Travel Authorization (ESTA) form, which will soon require social media information under this new proposal.

Additional Requirements for Visa Applicants

This month, the US State Department began requiring H-1B visa applicants to set their social media profiles to “public” for review. These changes reflect ongoing efforts to enhance scrutiny over foreign nationals.

Looking Ahead: Global Events and Economic Recovery

As the US prepares to co-host the 2026 World Cup with Canada and Mexico, the tourism sector hopes for recovery from decreased visitor numbers since Trump’s administration began. Anticipation is high that the event will attract global attendees.

Furthermore, recent initiatives accepted applications for a “gold card” program, allowing individuals who invest $1 million to obtain US permanent residency more swiftly. Critics argue this venture raises legal questions surrounding immigration policies.

Overall, while the new social media regulations strive to reinforce security, industry players caution that such measures might unintentionally dissuade international tourists, affecting the travel industry’s recovery trajectory.

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