Brad Pitt’s new film centered on Formula 1 is set to premiere on Apple TV on December 12. This movie has significantly boosted American interest in Formula 1, transforming it into a popular spectacle. Prior to the film’s debut, the Netflix series “Drive to Survive” had already captured the attention of American audiences and set the stage for this surge in popularity.
America’s Growing F1 Fanbase
The 2025 Global F1 Fan Survey indicates that the United States now leads the world in Formula 1 enthusiasm, boasting 52 million fans. This figure reflects a major shift in the perception of F1, previously seen as primarily a European sport.
Viewership and Engagement
- ESPN reported a 135% increase in viewership over eight seasons, highlighting a younger, more digitally engaged audience.
- Social media interactions around F1 have also surged with this new wave of interest.
Premiere Highlights
The U.S. premiere took place at Radio City Music Hall in New York City, marking a significant event for a sport traditionally viewed through a European lens. The event featured red carpets and even a surprise visit from Tom Cruise, underscoring the film’s Hollywood connection to this global championship.
Box Office Success
The film opened with an impressive $57 million in the United States and Canada, surpassing initial projections and taking the top spot at the domestic box office. By the end of its theatrical run, the movie grossed approximately $189.5 million in North America and around $631 million globally. This makes it the highest-grossing racing film ever and a noteworthy success in Brad Pitt’s career.
Audience Reception
Reviews have been mixed, with some critics praising the film and others suggesting the personal story fell short, compared to the racing excitement. Nevertheless, the broader public response has been overwhelmingly positive, reflected in a 97% audience score on Rotten Tomatoes.
Impact on Formula 1’s Future in America
The film appears to have positively impacted F1’s popularity in the U.S., drawing in viewers who might not have engaged with the sport previously. Record ticket sales at various circuits indicate a peak in interest. In October, Apple secured U.S. media rights for Formula 1 with a five-year contract commencing in 2026. This partnership will enable broadcasts of live races, further solidifying the sport’s foothold in the American market.
Conclusion
As American audiences prepare for more Formula 1 content on Apple TV, the excitement is palpable. With the new team, Cadillac, entering the mix, the future of F1 in the United States looks brighter than ever.
