Why Jon Hamm’s Dance Videos Are Taking Over TikTok and Instagram

Jon Hamm has recently become a viral sensation on platforms like TikTok and Instagram, thanks to a humorous dance meme that originated from his Apple TV show, “Your Friends and Neighbors.” This trend taps into Millennial nostalgia and showcases comedic video edits that highlight moments of joy.
Jon Hamm’s Dance Meme Takes Over Social Media
The meme features Hamm’s character dancing exuberantly in a club, captured in a clip from his show. Creators have repurposed this footage, pairing it with amusing captions that reflect their own joyful experiences. The meme has resonated particularly with those nostalgic for early 2010s club culture.
Origins of the Trend
- The original clip was shared by Apple nine months ago.
- Recent viral videos utilize the clip in creative ways, primarily to evoke feelings of happiness.
- Many videos are set to the upbeat EDM track “Turn the Lights Off” by Danish DJ Kato, although the original scene features the more recent song “Sentient System” by Joseph William Morgan.
About “Your Friends and Neighbors”
In “Your Friends and Neighbors,” which debuted in 2025, Jon Hamm portrays Andrew “Coop” Cooper, a hedge fund manager who faces significant personal turmoil. After losing his job and going through a divorce, he resorts to robbing his wealthy friends to maintain his lifestyle. This dark comedy reflects themes of excess in modern society.
The Cultural Impact of the Dance Videos
Hamm himself noted in an April interview with USA TODAY that his show aims to mirror current societal values and challenges, particularly regarding the pursuit of more in a culture driven by late-stage capitalism. As the dance meme circulates, it provides viewers with a blend of humor and catharsis, tapping into contemporary sentiments about joy amid struggles.
Despite the meme’s popularity, Hamm has yet to publicly comment on this trend. However, it showcases a fascinating intersection of entertainment and social commentary, revealing how digital creativity can transform a moment from a television show into a widespread cultural phenomenon.




