The National Finals Rodeo (NFR) makes its much-anticipated return to Las Vegas for the 40th time. This iconic event is set to significantly boost the local economy, projected to generate an impressive $200 million. With a vibrant schedule of activities and a shared experience, NFR has transformed the December landscape of Las Vegas.
NFR’s Impact on Las Vegas Economy
Ryan Growney, general manager at South Point, noted the drastic change that NFR has brought to the city. He recalled a time when December was a quiet month in Las Vegas, with showrooms closing and layoffs occurring. The advent of the rodeo has completely revitalized this period.
This year, NFR anticipates attracting over 150,000 fans to the Thomas and Mack Center. Numerous events will also be held at the South Point Arena, including the highly anticipated National Finals Breakaway Roping Championship.
Local Businesses and NFR
- Darcie Wiltse, owner of Blaze and Bling, highlighted the event’s importance for her business, stating it is their biggest show of the year.
- She mentioned that if her business could replicate NFR four times a year, her workload would dramatically decrease.
Despite possible economic concerns, Wiltse is optimistic about her performance, predicting she will achieve 60% of her annual business revenue during the event. Many local vendors and businesses are counting on this boost to carry them through slower months.
Employment Boost at South Point
Growney also emphasized the positive impact on jobs. He revealed that the NFR provides significant work opportunities for his 3,100 employees at South Point. The workforce is expected to operate at maximum capacity, resulting in substantial overtime hours for many staff members.
The NFR remains a cornerstone of tourism and economic vitality in Las Vegas. As the event unfolds, the city embraces the energy and revenue it generates, marking a celebration of rodeo culture and community spirit.
