Comedian Matt Rife has wrapped up a successful promotion for his Netflix holiday special, titled “Matt Rife: Unwrapped – A Christmas Crowd Work Special.” This unique special debuted on the streaming platform on December 2, 2023, and was directed by Rife’s friend and fellow comedian, Erik Griffin.
Behind the Special
Taped in Phoenix, Arizona, the holiday special showcases Rife wearing festive attire while engaging in comedic crowd work that intertwines holiday themes with humor appealing to adult audiences.
Star-Studded Promotion
In an effort to enhance the promotion for the special, Rife enlisted iconic figures Macaulay Culkin and Charlie Sheen for a surprise promotional video released simultaneously with the special. This collaboration marked the first-time interaction between both stars and added an exciting element to the promotional campaign.
How the Collaboration Happened
- Rife aimed to create an engaging holiday promotion centered around recognizable names, leading him to reach out to Culkin.
- With the assistance of Live Nation, Rife successfully contacted Culkin, who was enthusiastic about participating.
- Rife’s unexpected success continued with Sheen, who began following him online. An Instagram message led to a lunch meeting where they discussed potential collaboration.
Professional Insights
During interviews, Rife expressed admiration for the professionalism exhibited by both Culkin and Sheen. He noted that working with experienced actors was inspiring and highlighted their passion for performing.
Upcoming Projects
Looking ahead, Rife is set to display his acting skills further in the anticipated 2026 series “The Altruists,” alongside Julia Garner. He plays Ryan Saleme, a trader entwined in the high-profile FTX scandal.
Future Endeavors
In addition to acting, Rife has a comedy project titled “The Chasm” in the works. This mockumentary is inspired by climbing culture and aims to shed light on the sport while injecting humorous elements into the narrative.
Year in Reflection
As 2023 comes to a close, Rife takes pride in several accomplishments, including record-breaking performances during his tours. Having sold out Madison Square Garden twice, he reflects on his growth as a performer.
Community Engagement
Outside of his career, Rife actively participates in charitable initiatives, including an annual toy drive in Rhode Island for children in need. This tradition allows him to give back while celebrating the holiday season.
With “Matt Rife: Unwrapped” now streaming on Netflix, audiences can expect a blend of humor and holiday spirit, making it a festive viewing option for the season.
