Greggs, the popular high street bakery, has announced the launch of its inaugural Christmas card range, which features a unique twist. Each card, priced at £3.95, comes with a surprising gift: a free sausage roll, including vegan options.
Ultimate Secret Santa Surprise
The festive cards include heat-activated ink that reveals a redeemable code when warmed. This innovative feature allows recipients to claim their sausage roll as part of the holiday spirit. Customers have the option to personalize these cards by adding a cherished photo of a friend or family member.
A Response to Customer Need
Greggs partnered with Moonpig.com following a survey indicating that 40% of participants feel anxious about Secret Santa exchanges. Additionally, over two-thirds admit to panic-buying gifts for these occasions. These insights led to the creation of a fun and delightful card option.
Consumer Insights
- 33% of people would be pleased to receive a Greggs sausage roll as a gift.
- 10% stated that receiving one would enhance their Christmas Day experience.
Hannah Squirrell, Greggs’ customer director, emphasized the joy of gifting through this initiative. “We aim to bring smiles during the festive season with a card that contains a tasty treat,” she noted. The collaboration with Moonpig allows fans to combine humor and holiday wishes with the beloved bakery’s signature offering.
Moonpig’s Perspective
Rachael Halliday, the UK marketing director at Moonpig, commented on the partnership, highlighting how personalized cards combined with thoughtful treats can create lasting impressions during the holiday season.
Festive Offerings
In addition to the Christmas cards, Greggs has officially kicked off the festive season with the return of the beloved Festive Bake. This seasonal favorite is packed with chicken, bacon, sage, and onion, all topped with a creamy sage and cranberry sauce. It serves as the perfect snack for busy shoppers during this joyful time.
Overall, Greggs is enhancing the holiday experience by offering a blend of personalization and deliciousness, ensuring that the festive spirit is shared widely.
