Hafiz Sulaiman, CFO of UEM Sunrise, emphasizes respectful communication in team meetings. His role has evolved significantly, especially after stepping in as officer in charge following the unexpected exit of former CEO Sufian Abdullah. This transition highlights the demand for clarity and effective engagement within the company.
Background of Hafiz Sulaiman
Sulaiman’s background in finance began at an audit firm and later continued at EY. His experiences established a strong foundation in financial governance and long-term value creation. He became a key member of the Malaysian Institute of Accountants and is a Fellow of CPA Australia.
Approach to Investor Relations
As the CFO, Sulaiman leads UEM Sunrise’s investor relations (IR) efforts with a focus on:
- Clarity
- Transparency
- Consistency
He believes these principles are essential for maintaining investor confidence and fostering a responsible communication strategy. Sulaiman strives to keep IR communications straightforward and fact-based, as he believes simplicity aids investor understanding.
Valuing Investor Relations Team
Sulaiman places significant value on the role of Christine Lau, the head of IR. He looks for credibility, financial acumen, and strategic thinking. Lau’s ability to distill complex information into clear narratives is key to her success in the role.
IR During Leadership Transition
The past leadership transition was a critical period for UEM Sunrise. The IR team played an essential role in maintaining market confidence. By providing consistent communication, they reassured stakeholders that the company’s strategic direction remained steady.
Measuring IR Success
The effectiveness of IR initiatives is gauged by:
- The quality of stakeholder engagement
- Market understanding of UEM Sunrise’s strategy
- Relationships with analysts and investors
Sulaiman encourages ongoing dialogue with sell-side research houses to ensure they grasp the company’s objectives and governance.
Focus on ESG and Sustainability
A noteworthy area of investor education involves ESG and sustainability practices. UEM Sunrise incorporates these principles into its development plans, confirming they are part of ongoing operational strategy.
Engagement with Investors
Sulaiman actively participates in various investor engagements, including quarterly briefings and annual general meetings. His involvement reinforces the company’s commitment to strong director-investor relationships.
Communication Philosophy
Fostering meaningful engagement with diverse stakeholders is crucial for Sulaiman. He values respectful interaction and strives to maintain focus during discussions to enhance productivity and understanding.
Advice for Future CFOs
Sulaiman recommends that aspiring CFOs prioritize their technical skills and establish a reputation for clarity and trustworthiness. Building strong networks at all organizational levels can significantly contribute to professional growth.
Highlighting UEM Sunrise Developments
Among notable projects, Sulaiman cites:
- Publika Shopping Gallery, Kuala Lumpur
- One Oval, Subiaco, Perth, Australia
These developments showcase UEM Sunrise’s dedication to quality and community-focused design, solidifying its international footprint and commitment to building vibrant communities.
