Thanksgiving Week witnessed a significant surge in produce advertisements across the United States, with overall ad volume rising by 17%. This increase highlights the heightened retail activity typical of the holiday season.
Key Produce Advertising Trends
The total number of ads reached 331,456, up from 282,460 the previous week. Compared to the same week last year, the numbers show a slight increase from 322,192 ads, reflecting a 3% uptick.
Vegetable Promotions
Vegetable promotions were particularly strong during this period. The top advertised items included:
- Cranberries (12-oz bags)
- Sweet potatoes (per pound)
- Celery (bunches)
Additional vegetables in the top ten include collards, asparagus, baby carrots, green beans, Brussels sprouts, and hard squashes.
Fruit Advertising Highlights
In the fruit category, prominent ads featured:
- Granny Smith apples
- Pineapples
- Tangerines
- Grapes
- Pomegranates
- Bartlett pears
- Berries
Yellow onions and Russet potatoes were the standout items in their categories.
Seasonal Demand and Organic Produce
The seasonal demand also led to an impressive rise in ornamental listings, with poinsettias being the most frequently advertised. Among organic produce, a total of 30,152 ads were recorded, making up 9% of overall advertisements.
Price Trends in Produce
Prices for heavily advertised items demonstrated varied trends.
- Pineapples remained stable, with an 11% price increase per unit.
- Bartlett pears saw a 22% drop in price per pound.
- Red seedless grapes experienced a 13% decrease per pound.
- Yellow onions (3 lb bag) increased by 12% in price.
- Conversely, Russet potatoes (10 lb bag) fell by 11%.
- Baby carrots (1 lb bag) rose by 10%.
Despite some fluctuating prices, there were no significant decreases recorded in the advertising data.
This Thanksgiving Week surge in produce ads highlights the importance of seasonal shopping trends and consumer preferences, forecasting a vibrant retail environment as the holiday approaches.
