Apple TV is intensifying its promotional efforts for the upcoming streaming release of “F1: The Movie.” This high-profile launch coincides with the Las Vegas F1 weekend and features an attractive 50% off deal for new subscribers, valid for six months.
Apple TV’s Las Vegas Marketing Strategy
The Sphere, a standout landmark on the Las Vegas strip, serves as a canvas for Apple TV’s marketing campaign. The structure showcases a stunning image of Brad Pitt’s character, Sonny Hayes, wearing an APX GP racing helmet from the film.
Box Office Success
“F1: The Movie” premiered in theaters this summer, where it grossed over $600 million globally. This impressive figure has positioned it as the highest-grossing sports movie of all time, surpassing initial industry forecasts.
Streaming Release Details
The film is set to debut on Apple TV on December 12, 2023. As an official Apple Originals production, it will exclusively stream on the Apple TV platform, though viewers will have the option to buy or rent from other digital outlets.
Promotional Offer
- The Black Friday deal offers a subscription for just $5.99 per month for six months.
- This is a significant discount from the usual price of $12.99 monthly.
- The offer is available for new and eligible returning subscribers.
Future Projects and Direction
Apple appears poised to collaborate again with director Joseph Kosinski, planned for a sequel to “F1: The Movie.” Additionally, the company is already engaging with Kosinski on another project involving UFO conspiracies.
Despite developing over a dozen new original films, Apple has yet to announce any plans for wide theatrical releases of these titles. However, Eddy Cue, Apple’s Senior Vice President, expressed a continued interest in major box office premieres during a recent podcast interview.
With its dynamic marketing approach and strong response in cinemas, Apple TV aims to leverage the buzz from “F1: The Movie” to attract more subscribers to its streaming service this holiday season.
