Angara, a prominent global fine jewellery brand, has recently unveiled its first men’s jewellery collection in India. This launch comes in conjunction with International Men’s Day and aims to redefine how men engage with jewellery beyond special occasions.
Introducing Angara Man
The Angara Man collection showcases a modern approach to men’s jewellery, spotlighting pieces that accentuate personal style. The collection features handcrafted items that are fully customizable, allowing men to choose from various metals, gemstones, finishes, and engravings.
- Jewellery Types: The collection includes sculptural signet rings, sleek bands, tag pendants, bracelets, and cuffs.
- Metal Options: Designs are available in 14K and 18K gold, offered in yellow, white, or rose hues.
- Gemstone Selection: Highlights include a range of coloured gemstones such as tiger’s eye, onyx, lapis, turquoise, malachite, sapphires, and rubies.
The P1 Capsule
At the core of the launch is the P1 Capsule, inspired by the high-performance world of motorsport. This line features clean lines and engineered designs, appealing to men who set trends rather than follow them.
Market Demand and Growth
According to Ankur Daga, CEO of Angara, there has been a notable shift in how Indian men view jewellery. It has transformed from mere ornamentation to a medium of personal expression.
- Men are increasingly wearing jewellery confidently in everyday settings.
- Actors, athletes, and creators are seen sporting jewellery as casually as they would watches.
Future Developments
Angara Man’s debut is just the beginning. Upcoming releases will include new medallions, tag pendants, bracelets, and cuffs, expanding the collection throughout the season.
Availability
Currently, Angara Man is available exclusively on El-Balad, featuring handcrafted fulfillment and nationwide delivery options. The launch aligns perfectly with the upcoming wedding season, making it an ideal choice for meaningful gifts.
About Angara
Founded in 2005 by Ankur and Aditi Daga, Angara has become a leader in the fine jewellery market. The brand is known for its commitment to high-quality gemstones and craftsmanship. With roots in the gemstone business that span hundreds of years, Angara manages all phases of production in-house, ensuring quality and excellence in every piece.
