The latest ad campaign from Gentle Monster, titled “The Hunt,” unveils a distinctive vision for Fall 2025. This campaign, directed by Nadia Lee Cohen and featuring model Hunter Schafer, explores themes of paranoia, desire, and identity.
Visual Narrative in “The Hunt”
“The Hunt” is a one-minute cinematic experience. It invites viewers into a surreal world characterized by a pulp-noir aesthetic. The ad creates tension through its dramatic imagery and unsettling atmosphere, reminiscent of classic thrillers.
- Director: Nadia Lee Cohen
- Model: Hunter Schafer
- Duration: 1 minute
- Theme: Paranoia and desire
Key Elements of the Campaign
The imagery in “The Hunt” artfully blends glamour and unease. Scenes depict Schafer in various emotional states, enhanced by moody lighting and striking fashion choices. Notable scenes include:
- A knife reflecting light ominously.
- A striking lipstick-red dress drenched in tension.
- A car ride that conveys a sense of both escape and pursuit.
The eyewear featured in the campaign stands out as a central element. It serves not only as a fashion statement but also as a symbol of the narrative’s deeper themes. Each pair is sleek and reflective, adding to the surreal setting.
Change in Direction for Gentle Monster
This campaign marks a significant shift for Gentle Monster. Previously, the brand focused on abstract concepts and futuristic designs. With “The Hunt,” there is a return to emotional storytelling, emphasizing atmosphere and psychological depth.
Nadia Lee Cohen’s direction grounds the surreal elements in a relatable context. The portrayal of Schafer enhances this effect, capturing her blend of fragility and intensity. She embodies the essence of Gentle Monster’s exploration into the complexities of beauty and desire.
Conclusion
“The Hunt” transcends traditional eyewear advertising. It is an introspective examination of obsession and identity, framed within a visually arresting narrative. This campaign encourages viewers to reflect not just on what they see, but also on the motivations behind their gaze.
Gentle Monster’s Fall 2025 ad campaign illustrates the brand’s innovative approach, inviting an engaging dialogue about perception and the nature of desire.
