The UFC’s parent organization, TKO, has formed a multiyear partnership with Polymarket, a move that enhances the predictive betting landscape in American sports. This partnership was announced on November 13, 2025, and represents a significant step for Polymarket as it prepares for its upcoming launch in the U.S.
Understanding Predictive Betting Platforms
Unlike traditional sportsbooks such as FanDuel and DraftKings, predictive markets like Polymarket and Kalshi allow users to trade on the outcomes of events with yes/no bets. This model is functional across all 50 states, including regions where sports betting remains illegal, such as California and Texas.
Features of the Partnership
The integration with Polymarket will enhance viewer engagement by displaying real-time market odds during UFC events. A “fan prediction scoreboard” will showcase market activities, enabling fans to interact dynamically throughout the fights.
Quotes from Leadership
- Ari Emanuel, CEO of TKO, stated, “By partnering with Shayne and his team at Polymarket, we’re unlocking a new dimension of fan engagement.”
- Shayne Coplan, founder and CEO of Polymarket, emphasized, “You can actually buy and sell, you can trade, just like a stock throughout the fight.” This innovation aims to enhance user engagement and encourage active participation during events.
Industry Context
This partnership follows the NHL’s recent deal with a predictive market, marking a growing trend in American sports. However, the legality of prediction markets remains contentious. For instance, Polymarket’s competitor Kalshi faces legal challenges from several state gaming regulators over allegations of violating state laws regarding betting.
Despite these challenges, Kalshi maintains its position, claiming regulatory oversight by the Commodity Futures Trading Commission (CFTC), a federal body. In response to the burgeoning predictive market trend, both FanDuel and DraftKings are planning to launch their own predictive betting platforms soon.
Recent Controversies
The UFC’s engagement with predictive markets comes on the heels of a suspicious betting incident during a featherweight fight on November 1. This incident involved alleged rigging in the match between Isaac Dulgarian and Yadier del Valle. Following this, the UFC released Dulgarian from the roster and is collaborating with the FBI to investigate the unusual betting patterns.
As Polymarket gears up for its U.S. launch, the partnership with the UFC is set to redefine how fans engage with sports events, blending traditional viewing with interactive betting experiences.
