On Saturday, November 15, 2025, Dijon experienced an unusual scene as dozens filled the streets in anticipation of an exciting new opening. The latest addition to the city’s culinary landscape, L’Épi Florissant 2, welcomed a crowd excited to sample its delicacies.
Dijon Welcomes New Pastry Boutique
Located at 46, rue Jean-Jacques Rousseau, this boutique is the second location of the well-known L’Épi Florissant, which previously established its first shop in Perrigny-lès-Dijon, south of the metropolitan area. The new shop specializes in intricate pastries, including eye-catching trompe-l’œil desserts that have driven its success.
A Highly Anticipated Launch
The opening was widely publicized on the company’s social media channels, generating buzz throughout the community. As part of the launch celebration, the first 200 customers received a complimentary trompe-l’œil pastry, a tactic that successfully drew in both locals and visitors.
Store Design and Atmosphere
Inside, L’Épi Florissant 2 reflects the aesthetic of its predecessor: bright, inviting spaces where desserts are displayed behind a minimalist counter. The environment encourages patrons not only to indulge but also to capture the beauty of their treats for social media.
Prime Location in Dijon
The boutique’s strategic positioning at the nexus of a bustling street connecting the Place de la République to the historical center has proven advantageous. A nearby coffee shop employee noted, “It’s refreshing to see activity in this area, which often faces criticism, especially on weekend nights.” A customer exiting the nearby record store, The Box, echoed this sentiment, calling the new shop “fresh, new, and cool.”
Impressive Turnout
- By 2 PM, the queue extended about a hundred meters, illustrating the high demand.
- L’Épi Florissant 2 plans to offer a menu that closely mirrors its Perrigny location, featuring individual cakes and seasonal specialties.
Given the overwhelming turnout on opening day, it is clear that L’Épi Florissant 2 is poised to make a significant impact on Dijon’s culinary scene. Visitors can expect a delightful array of pastries that are not only delicious but also visually stunning.
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