Rauw Alejandro, a prominent Puerto Rican artist, pays tribute to his heritage in his latest video for “Besito en la Frente.” This release celebrates the rich folklore of Puerto Rico, showcasing the island’s vibrant cultural legacy.
Celebration of Puerto Rican Folklore
The video highlights the traditional dance known as bomba, which has deep African and Afro-Caribbean roots. Historically, bomba served as a vital form of cultural expression and resistance among Puerto Ricans. Rauw Alejandro emphasizes this in the video, stating, “Bomba is not just music. It is the land transformed into sound.”
Collaboration with Apple
Rauw Alejandro collaborated with Apple for this project, using an iPhone 17 Pro to film the visually stunning video. Directed by Martín Seipel, the clip captures the beauty and essence of Puerto Rico.
- Theme: Bomba as a cultural expression
- Director: Martín Seipel
- Video Filming: Apple iPhone 17 Pro
- Song: “Besito en la Frente”
- Album: Cosa Nuestra: Capítulo 0
Visual and Cultural Highlights
The visuals in “Besito en la Frente” feature Puerto Ricans adorned in traditional attire, embodying the spirit of the island’s folklore. Rauw Alejandro emphasizes how these cultural symbols connect the past and the future, allowing for a living dialogue through music and dance.
As part of his ongoing commitment to highlight his roots, Rauw Alejandro continues to bring Puerto Rican culture to the forefront of contemporary music. “Every step and every beat reminds us of our connection to history and freedom,” he remarks during the video.
This significant release not only promotes Puerto Rican folklore but also enhances the artist’s identity as a cultural ambassador. Rauw Alejandro’s work resonates well with audiences, celebrating the island’s rich musical traditions.
For those interested in experiencing this tribute, the official video for “Besito en la Frente” is available now for viewing.
