Stephen Curry, the renowned Golden State Warriors player, and Under Armour have officially ended their long-standing collaboration. This announcement was made on Thursday, signaling a significant shift in both Curry’s career and the brand’s trajectory.
Transitioning from Under Armour
Curry Brand, established by the NBA star, will now operate independently. His lineup of footwear will continue to be released through Under Armour until 2026. After that, he enters what many are calling sneaker free agency, allowing him to explore other brand partnerships.
The Origins of the Partnership
In 2013, Curry signed with Under Armour after departing from Nike. At that time, he had not yet achieved his current status as an MVP and global sports icon. Reflecting on this journey, Curry expressed gratitude for Under Armour’s early belief in his potential.
Future Plans for Curry Brand
The star athlete emphasized his commitment to the mission behind Curry Brand. He stated, “What Curry Brand stands for, what I stand for and my commitment to that mission will never change. It’s only growing stronger.”
With this independence, Curry aims for aggressive growth while maintaining a focus on inspiring the next generation of athletes.
Opportunities Ahead
Following the split, Curry is expected to have the liberty to wear other sneaker brands over the next year. This period of sneaker free agency will allow him to negotiate new partnerships and explore diverse collaborations.
Summary of Key Facts
- Names: Stephen Curry, Under Armour
- Partnership End Date: Announced on Thursday
- Year of Initial Signing: 2013
- Curry Brand Status: Independent from Under Armour
- Footwear Release Agreement: Continued through 2026
This transition marks a pivotal moment in both Stephen Curry’s career and the sportswear industry, as he looks to redefine his brand and legacy in the coming years.
