Starbucks has recently expanded its holiday merchandise collection, adding to the excitement surrounding its iconic holiday cups. The coffee giant is well-known for its festive offerings, which attract both customers and collectors.
History of the Holiday Cups
In 2015, Starbucks faced online controversies over its holiday cup designs. This sparked an ongoing discussion about the company’s approach to seasonal merchandise.
The Green Unity Cup
Starbucks initially released a special green cup in 2015. This design featured over 100 figures, including a barista and coffee farmers. It was termed the “Unity Cup,” symbolizing connection and community.
- Introduced in 2015
- Featured a green mosaic design
- Included baristas and coffee farmers
- Promoted themes of unity and shared values
CEO Howard Schultz emphasized the importance of this design during a divisive period in America. He stated it was intended to serve as a reminder to foster kindness and community spirit.
Return of the Traditional Holiday Cup
Following the release of the Unity Cup, Starbucks unveiled its traditional red holiday cup. This cup quickly became a customer favorite, returning festive joy to the season.
Starbucks’ holiday offerings continue to be a highlight for many during the festive season. The connection between the brand, its products, and its loyal customers remains strong.
