UEFA Faces £18m Lawsuit Over Alleged Champions League Format Theft

UEFA faces a significant legal challenge involving an £18 million lawsuit over allegations of intellectual property theft. The governing body of European football implemented a new Champions League format known as the “Swiss model” league phase. This revamped system involves all 36 participating teams competing in eight matches within a single league table.
Details of the Allegations
The lawsuit has been initiated by a Chilean sports consultancy called MatchVision. The company, led by Leandro Shara, claims it proposed the concept to UEFA more than a decade ago. According to Shara, he presented the format to UEFA’s executives back in 2013.
Trademark Claims
- Leandro Shara registered the trademark for this new format in 2006.
- MatchVision asserts that UEFA has breached Shara’s intellectual property rights.
Shara expressed his frustration regarding the situation, stating, “I am the creator of the format. FIFA has recognized its intellectual property rights and the algorithm that develops it.” He clarified that he is not seeking wealth but rather recognition for his ideas and contributions.
UEFA’s Response
As the legal proceedings unfold, UEFA has a window of three weeks to respond to the lawsuit. The organization has opted not to comment publicly on this legal threat at this time.
This legal dispute highlights the ongoing complexities around intellectual property in sports and the challenges governing bodies face in innovation. The outcome could have significant implications for UEFA and the future of the Champions League format.




