As the Toronto Blue Jays progress through the 2025 World Series against the Los Angeles Dodgers, local businesses in the Greater Victoria Region are experiencing a significant increase in customer traffic. Fans are eager to purchase memorabilia and find viewing locations for the high-stakes games. Retailers and restaurants alike are reaping the benefits of this sports excitement.
Boost in Sales at Local Sports Stores
Kirby’s Source For Sports has seen a surge in demand for Blue Jays merchandise. Co-owner Mark Walton reported a busy morning, with a rush of fans looking for jerseys, hats, and other game-day attire.
- Store inventory has dwindled to just a small selection of items.
- Fans have been actively calling to inquire about sizes and availability.
Walton noted the challenge of keeping items stocked, especially as the team heads into a decisive Game 7. “We’ve seen items come in and then leave in the same day,” he mentioned, highlighting the energetic atmosphere surrounding the playoffs.
Increased Activity in the Restaurant Industry
Restaurants are also benefiting from the playoff excitement. The Bard & Banker, a local pub, has reported full-capacity nights as patrons flock to watch the games. General Manager Connor Macneil shared that this influx is particularly welcome during a typically slow period.
- October is usually a downturn for the pub.
- Sports season has injected energy and increased customer engagement.
Anticipating a lively Saturday night for Game 7, Macneil expressed enthusiasm for the vibrant atmosphere. “The overall vibe from everyone is cool,” he noted.
Community Engagement and Future Prospects
The Blue Jays’ success has not only boosted immediate sales but also fostered a renewed interest in baseball throughout Canada. Jim Swanson, managing partner of the Victoria HarbourCats, remarked on the community’s engagement with the sport. “I don’t think I’ve ever seen our area that engaged in one sporting team or event,” he said.
Swanson hopes this heightened interest will translate into a new wave of fans for future seasons, encouraging young players to take part in the sport.
Walton reflected on past instances when the team’s success cultivated new interest in baseball among youth. “We saw a big uptick of kids just getting into the sport,” he stated, alluding to previous successful seasons.
Overall, the Blue Jays’ playoff run is driving local businesses forward, illustrating the powerful bond between sports and community engagement.
