Universal Pictures is set to air a special broadcast of its highly anticipated film, *Wicked*, on NBC on November 19, 2024. This event will occur just three days prior to the movie’s theatrical release on November 22, 2024. The broadcast aims to generate excitement for the subsequent premiere of *Wicked: For Good*.
Negotiating the Broadcast Deal
Securing this unique airing involved extensive negotiations between Universal Pictures and NBCUniversal. With the evolving landscape of film distribution, the Pay-One window for *Wicked* began in March on Peacock, NBCUniversal’s streaming service, before transitioning to Prime Video after four months.
The typical linear television window has traditionally required at least a two-year wait from a film’s theatrical release. However, via negotiations with Amazon, NBC will air *Wicked* during this exclusive Pay-One window, demonstrating a significant shift in broadcasting strategies.
Promotion through *Wicked: For Good*
As part of the promotional efforts for *Wicked: For Good*, NBC will also feature a music special titled *Wicked: One Wonderful Night*, set to air on November 6. This special will showcase performances from the film’s main stars, including Ariana Grande and Cynthia Erivo.
Box Office Success and Acclaim
*Wicked* has achieved remarkable success, grossing $756 million worldwide. It broke previous box office records for Broadway film adaptations. The film received ten Academy Award nominations, winning Oscars for Production Design and Costume Design.
Key Cast and Crew
- Director: Jon M. Chu
- Main Cast:
- Cynthia Erivo as Elphaba
- Ariana Grande as Glinda
- Jonathan Bailey
- Ethan Slater
- Bowen Yang
- Marissa Bode
- Michelle Yeoh
- Jeff Goldblum
- Producers: Marc Platt and David Stone
Storyline of *Wicked: For Good*
*Wicked: For Good* continues the story of the famed witches of Oz, focusing on the characters Elphaba and Glinda as they navigate the repercussions of their past decisions. Their lives take an unexpected turn when a girl from Kansas enters the picture, prompting the witches to confront their shared history and evolve for the better.
This television event underscores Universal Pictures and NBC’s commitment to innovative distribution strategies that adapt to the current streaming landscape, while also celebrating the magic of musical storytelling.
