TVA Reduces Salaries of Its Stars | La Presse

The television landscape in Quebec is undergoing significant changes, particularly at TVA, a major player in the industry. Budget cuts have forced the network to take drastic measures, including slashing the salaries of its top stars by up to 30%. This unprecedented decision reflects the challenging economic conditions faced by private television networks.
Salary Reductions for TVA Stars
TVA’s prominent hosts and actors, some of whom have been with the network for several seasons, have agreed to substantial salary reductions. These measures are necessary to ensure the continuation of their programs during these tough times.
Significant Impacts on Production
Pierre Karl Péladeau, the interim president and CEO of Groupe TVA, has implemented a stringent budget review process. Not only have actor salaries been affected, but even the costs associated with snacks provided on set have been scrutinized. Actors in top-tier categories can earn as much as $5,000 per filming day, but TVA now limits its maximum remuneration to $3,500.
- Top-tier actors may earn up to $5,000 per day.
- TVA’s new salary cap for actors is $3,500 per day.
Those previously earning beyond this threshold are also facing pay cuts. This budget tightening extends beyond actors to experienced writers, whose participation is now limited due to financial constraints.
The Response from the Industry
Sources familiar with the situation suggest a reluctant acceptance of the ongoing challenges, with many in the industry feeling lucky to still have work. Despite a growing discontent, union actions remain minimal. Recently, TVA announced the cancellation of its television drama series “Indomptables” after its first season, due to unsuccessful budget negotiations.
Similar cancellations occurred with the comedy “Passez au salon” and the series “Sorcières.” These decisions highlight the financial struggles that continue to plague TVA and the broader television industry.
Future of Television Productions at TVA
The production of the police series “Détective Surprenant” illustrates these budgetary challenges. The first season was completely filmed in the Îles-de-la-Madeleine, but future seasons face significant changes. Only 50% of the second season will be filmed in the same location, and the status of a third season remains uncertain.
Moving forward, TVA is adapting its strategy by shifting towards shorter series and digital content. This approach is akin to that of its competitor Bell Média and its Crave platform. Rather than committing to traditional long-running series, TVA plans to focus on producing short series that will later air on general television.
Upcoming Projects
Recently, TVA’s illico+ platform announced the development of two new miniseries. “Même pas morte,” based on Geneviève Rioux’s novel, follows a young woman’s harrowing ordeal. “Un an plus tard” explores the impact of a child’s disappearance on a family, with each of its six episodes set a year apart.
These innovative projects indicate a shift towards more engaging and compact storytelling, catering to an evolving audience willing to pay for premium content, similar to platforms like Crave.
The future of television is undeniably moving toward subscription-based models, requiring viewers to adjust as networks like TVA navigate these turbulent waters.



