In recent years, the ready-meal industry has undergone a significant transformation. No longer seen as a mere convenience for busy individuals, these meals now compete with gourmet restaurant offerings. The latest example comes from Charlie Bigham, who has introduced a new premium range featuring a £30 beef Wellington.
Xanthe Clay’s Review of Charlie Bigham’s Beef Wellington
Food critic Xanthe Clay has recently evaluated Charlie Bigham’s beef Wellington. Priced at £29.95, this dish was part of Bigham’s new Brasserie range, which boasts various other prepared meals, including coq au vin and duck confit.
Key Facts from the Review
- Product: Beef Wellington
- Price: £29.95 for two servings
- Critique: Described as “raw and tasteless”
- Other Offerings: Coq au vin, venison bourguignon, duck confit, salmon Wellington
From Clay’s perspective, the quality of the beef Wellington did not meet the expectations set by its price tag. Critics suggest that despite the premium branding, such meals must deliver exceptional taste to compete effectively with dining out.
The Growing Premium Ready-Meal Market
Charlie Bigham’s meals occupy a unique position in the market. Originally catering to quick and effortless dinners, Bigham’s products are aimed at consumers willing to pay a premium for quality and convenience. His meals—shepherd’s pie, lasagne, and more—have carved out dedicated spaces in grocery stores, further establishing his brand.
As the ready-meal landscape evolves, consumer expectations rise. Shoppers are now looking for gourmet experiences without the restaurant price point, insisting that quality must justify the cost.
