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Charming Market Town Named England’s Loveliest for Best UK Food

Situated in Shropshire, Ludlow is celebrated for its stunning architecture and rich cultural history. Famous poet John Betjeman once referred to it as “the loveliest town in England.” The town is renowned for its flourishing food and drink scene, making it a premier culinary destination.

Ludlow: England’s Loveliest Market Town

With over 500 listed buildings, including a striking Norman castle, Ludlow is a town that marries history with modern charm. Cobblestone streets lead to a variety of eateries, ranging from quaint bakeries to bustling pubs.

Culinary Excellence in Ludlow

In 2024, Ludlow was honored as the top-rated food and drink destination in England according to a Which? Travel survey, which gathered responses from over 9,000 individuals. It was the only inland town to receive a perfect five-star rating for its culinary offerings. The town’s restaurants highlight local produce, emphasizing fresh, seasonal ingredients.

  • Old Downton Lodge – Top-rated restaurant on TripAdvisor.
  • CSONS – Known for relaxed yet quality dining.
  • The French Pantry – Offers delightful cafe and bistro options.
  • The Queens and The Boot Inn – Recommended pubs for local brews and meals.

Local Produce and Sustainable Practices

The strength of Ludlow’s gastronomy lies in its network of local producers, including cheesemakers, bakers, and craft breweries. The Local to Ludlow Market at Castle Square showcases high-quality produce from growers within a 30-mile radius.

Ludlow champions the ‘Slow Food’ movement, which promotes culinary enjoyment connected to community efforts. This grassroots initiative has seen significant growth in Ludlow, with the Slow Food Ludlow Marches organizing various events, including meals, workshops, and tastings.

Annual Festivals and Events

  • Ludlow Food Festival: A major attraction that draws about 15,000 visitors over three days in September.
  • Winter Festival: Scheduled for November 28-30, 2025, at Ludlow Castle featuring local entertainment and favorite dishes from the food festival.
  • Ludlow Local Produce Market: Occurs on the second or fourth Thursday of each month, promoting sustainable shopping.

In addition to Ludlow, the Which? Travel survey also recognized Wells as the runner-up for inland dining. Other notable mentions include Lavenham in Suffolk, Llangollen in Denbighshire, Stamford in Lincolnshire, and Cartmel in Cumbria, each providing a unique culinary experience.

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