The World Artificial Intelligence Conference is highlighting global perspectives on artificial intelligence (AI) across diverse regions. A recent Pew Research Center analysis surveyed 28,333 adults across 25 countries, including areas in the Asia-Pacific, Europe, Latin America, the Middle East, North Africa, North America, and sub-Saharan Africa. The study, conducted from January 8 to April 26, 2025, assessed public awareness and sentiments regarding AI’s integration into daily life.
Awareness and Sentiment Towards AI
The research indicates that a significant portion of the respondents—34%—have heard a lot about AI, while 47% have heard a little. Notably, 14% reported having no awareness of the technology. The findings reveal a prevailing concern about AI’s impact, with a median of 34% expressing more concern than excitement about its proliferation. A further 42% feel equally concerned and excited, while only 16% are more excited than concerned.
Regional Variations in Concerns
- Countries like the United States, Italy, Australia, Brazil, and Greece shown the highest levels of concern.
- Only 16% of South Koreans indicated significant concern about AI.
- Generally, excitement does not exceed 30% in any surveyed country.
Demographics and Awareness
Awareness of AI varies significantly by country income levels. In wealthier nations such as Japan, Germany, France, and the United States, about 50% of adults have a strong awareness of AI. Conversely, lower percentages were noted in less wealthy countries like India (14%) and Kenya (12%).
Trust in Regulation of AI
The survey also evaluated public trust in various entities to regulate AI. Most participants trust their national governments, with notable trust levels in these countries:
- India: 89%
- Indonesia: 74%
- Israel: 72%
- Greece: 22%
In the U.S., opinion is almost evenly split on trust in government regulation (44% trust vs. 47% distrust). Trust in the European Union (EU) as a regulatory body is stronger, with a median trust level of 53% across participating nations, compared to 37% for the U.S. and 27% for China.
Demographic Insights on AI Perception
Demographics show stark differences in AI awareness and enthusiasm:
- Young adults (under 35) are significantly more aware of AI compared to those 50 and older.
- Men generally report higher awareness levels than women, while women express more concerns about AI’s growth.
- Education correlates with perception; those with higher education are more likely to feel excited about AI.
- Internet usage trends also influence perceptions, with near-constant internet users showing greater excitement about AI.
These findings reflect a complex landscape of awareness, trust, and sentiment towards artificial intelligence globally, highlighting the varied perceptions based on regional, demographic, and socio-economic factors.
