EuroLeague Basketball has forged a new broadcasting agreement with L’Équipe, set to begin on November 6, 2025. This partnership enables fans in France to watch selected EuroLeague games for free, enhancing access to top-tier basketball.
Broadcast Details
Under the terms of the agreement, fans can expect coverage of various EuroLeague events, including:
- Regular Season games
- Playoffs
- Final Four matches
This deal, secured through EuroLeague Basketball’s strategic partner IMG, highlights the organization’s commitment to engaging the passionate basketball community in France.
Games Scheduled for 2025
Some key matchups to look forward to on L’Équipe include:
- November 6, 2025 – Paris Basketball vs. FC Bayern Munich
- November 11, 2025 – Paris Basketball vs. Panathinaikos AKTOR Athens
- December 11, 2025 – Paris Basketball vs. Zalgiris Kaunas
- December 16, 2025 – Paris Basketball vs. FC Barcelona
- December 18, 2025 – Real Madrid vs. Paris Basketball
- December 23, 2025 – LDLC ASVEL Villeurbanne vs. Anadolu Efes Istanbul
- December 30, 2025 – LDLC ASVEL Villeurbanne vs. Paris Basketball
Growing Popularity of EuroLeague in France
The EuroLeague’s presence in France has grown significantly, with the fanbase increasing over 70% in just four seasons. This growth is particularly pronounced among the younger audience, specifically Gen Z.
Alex Ferrer Kristjansson, Chief Marketing and Communication Officer for EuroLeague Basketball, expressed excitement about this partnership. He stated that providing free access to games will enable fans in France to enjoy the thrill and excellence of EuroLeague basketball.
Expert Commentary
The broadcasts will feature commentary from Benoît Cosset and Erwan Abautret, along with insights from former EuroLeague player Paul Lacombe. Lacombe brings valuable experience from his time with LDLC ASVEL Villeurbanne and Sig Strasbourg.
Future of Basketball Broadcasting
This deal represents a significant move for EuroLeague Basketball, expanding its reach and making high-quality basketball more accessible to fans. It also enhances L’Équipe’s offerings, allowing viewers to follow both French and European clubs in a prestigious competition.
As EuroLeague Basketball continues to develop its strategy in Europe, partnerships like this one are essential for inspiring new generations of basketball enthusiasts.
