The New York Islanders have officially partnered with Vanda Pharmaceuticals, marking a significant milestone in NHL history. This multi-year agreement names Vanda as the exclusive jersey patch partner for the team, making it the first pharmaceutical company to feature its logo on NHL jerseys.
Details of the Partnership
Vanda’s logo will appear on both the home and away jerseys of the New York Islanders. The new design will be unveiled starting with their game against the Pittsburgh Penguins on October 9. The partnership will also be showcased during the Islanders’ home opener at UBS Arena on October 11, when they face off against the Washington Capitals.
Visibility and Fan Engagement
- The Vanda logo will be prominently displayed on the team’s jerseys.
- Branding will extend to Islanders and UBS Arena signage.
- Social media platforms will feature Vanda’s branding throughout the season.
In addition to visibility, the partnership is focused on engaging fans with various initiatives. These initiatives include:
- Annual tentpole sweepstakes.
- Content collaborations.
- A community program culminating in a ceremonial puck drop each season at UBS Arena.
Company Values and Future Prospects
Dan Griffis, President of Global Partnerships at Oak View Group, emphasized the alignment of values between Vanda and the Islanders. He stated, “Vanda is dedicated to innovation and community, values that resonate deeply with the Islanders and our fan base.”
This collaboration not only enhances Vanda’s visibility in the sports arena but also promises to deliver engaging experiences for fans on Long Island and beyond.
