The SDG Impact Lab at the University of Oxford has partnered with Polestar for an innovative research initiative. This project aims to delve into the essence of what makes driving exhilarating, particularly in the realm of electric mobility.
Research Objective
The collaboration seeks to establish a scientific framework to define and measure driving excitement. This involves analyzing physical and psychological signals to understand how drivers experience pleasure behind the wheel.
Driving Thrill in Electric Vehicles
- Traditional performance markers, such as engine noise, are evolving.
- Modern electric vehicles (EVs) like the Polestar 5 offer rapid acceleration, reaching 0-62 mph in 3.9 seconds.
- The study aims to identify factors that contribute to driving satisfaction in the electric era.
Future Implications
As the UK prepares for a 2035 ban on new petrol and diesel car sales, this research is timely. It could reassure driving enthusiasts that electric vehicles can still offer thrilling experiences. Insights from the study may shift how electric cars are engineered, prioritizing not only speed and range but also driver engagement and enjoyment.
Research Team and Methodology
The team consists of six senior Innovation Fellows at the University of Oxford, supported by esteemed academics and Polestar’s automotive engineers. Their interdisciplinary expertise encompasses both engineering science and experimental psychology.
Statements from Leaders
Prof. Alexander Betts, Pro-Vice Chancellor of the Oxford University SDG Impact Lab, highlighted the project’s potential impact, stating, “This project demonstrates how academic research can create real-world impact beyond the university.”
Christian Samson, Polestar’s Head of Product Attributes, emphasized the importance of redefining performance metrics. He noted, “Now it’s time to lead with performance, by challenging conventions around straight-line acceleration being the default measure of driving excitement.”
Looking Ahead
Results from this pilot study are expected to be shared this autumn. This research could set a new standard in understanding the emotional aspects of driving electric vehicles, influencing future designs in the automotive industry.
