Juicy Couture has announced Angel Reese, a two-time WNBA All-Star, as its new global ambassador. The partnership marks an innovative collaboration where the 23-year-old Reese will lead campaigns for the brand’s Viva La Juicy fragrance and co-create a unique apparel line named Angel Couture.
Angel Reese’s Journey with Juicy Couture
Reese, who grew up admiring Juicy Couture, expressed her excitement about the role. “I’ve loved Juicy Couture since I was a little girl,” she shared. For Reese, collaborating with the brand is a personal milestone that allows her to blend her experiences in basketball, fashion, and pop culture into a fresh collection.
The Angel Couture Collection
The Angel Couture line features:
- Updated velour sets
- Graphic baby T-shirts
- Statement separates
Prices for items in the collection range from $39 to $139, making it accessible for a wide audience. Reese aimed to design pieces that empower wearers to embrace their confidence and individuality. She stated, “I wanted to be involved creatively, making sure the collection reflects my style.”
Inspiration Behind the Designs
Reese is committed to merging Juicy’s iconic aesthetics with her own bold style. She noted, “The aesthetic for my Angel Couture collection is about blending Juicy’s iconic DNA with my own style.” Her designs include luxe velour sets and versatile separates that cater to various fashion preferences.
Angel Reese’s Impact Beyond Fashion
Beyond her role at Juicy Couture, Reese is recognized for her contributions to women’s sports. She was drafted as the seventh overall pick by the Chicago Sky in the 2024 WNBA Draft. She set a league record for rebounds during her rookie season and was named an All-Star.
Reese also founded the Angel C. Reese Foundation in 2023, advocating for gender equality in sports and promoting education and financial literacy among girls and women. Her influence extends beyond the court, as she collaborates with brands like Reebok and Beats.
Availability of the Collection
The Angel Couture collection and the campaign imagery for the Viva La Juicy fragrance will launch on juicycouture.com. Additionally, select retailers across the country, including DTLR and JD Sports, will carry the line. Meanwhile, the Viva La Juicy fragrance is available at Macy’s.
Reese represents a new era for Juicy Couture, merging athleticism with fashion. As she continues to break barriers, the collaboration is positioned to redefine how sports and style intersect in today’s cultural landscape.
