Bahia Origem Week 2026 Unites Agribusiness, Tourism, Gastronomy, and Chocolat Festival in Salvador

The Bahia Origem Week 2026 is set to take place from May 14 to May 17 at the Salvador Convention Center. This fifth edition will bring together representatives from 13 tourist zones in Bahia. The event will focus on agribusiness, tourism, gastronomy, family farming, and creative economy.

Event Details

Admission to Bahia Origem Week is free, requiring attendees to donate 1 kg of non-perishable food. This food will support the Bahia Sem Fome campaign. The event will host around 30,000 visitors over its four-day span, featuring around 250 exhibitors and more than 400 brands.

• Types of products showcased include chocolates, wines, coffees, artisan cheeses, cachaças, and spirits.
• Special activities include tastings, sensory experiences, lectures, workshops, fashion shows, cultural presentations, and business rounds.

Integration of Economic Sectors

The Bahia Origem Week aims to connect various economic segments in the state. It highlights regional production and enhances business opportunities. Notable products include wines from São Francisco Valley and artisanal cheeses from Caminhos do Sertão. The event also emphasizes the connection between tourism and agriculture.

According to Bahia Secretary of Tourism, Maurício Bacelar, this event serves as a showcase for the state’s tourist territories and promotes business generation, especially in family farming.

Culinary Attractions

Among the highlights is the Cozinha Show, dedicated to regional cuisine and cooking demonstrations. Esteemed chefs Carla Marzolla, Gabryel Boaventura, Jônatas Bomfim, and French chef Laurent Rezette are set to appear. Additionally, a Cozinha Kids segment, led by chef Tia Pri, will entertain young audiences.

Business Opportunities and Chocolat Festival

The event will facilitate business rounds, connecting local producers with national and international buyers. Marco Lessa, CEO of MVU Empreendimentos, estimates a financial impact of around R$ 15 million during the 2026 edition.

An important component of the Bahia Origem Week is the Chocolat Festival, which focuses on the cocoa and chocolate industry. Recognized as a significant event in Latin America, it attracts chocolate brands, experts, chefs, and industry representatives.

• The Chocolat Festival will include lectures and culinary demonstrations by renowned chef Ícaro Lobo.
• Its goal is to enhance discussions on cocoa production, family farming, and economic development in the sector.

Support and Partnerships

Bahia Origem Week is organized by MUV Empreendimentos/Grupo M21 in collaboration with the Bahia government. The initiative has support from state agencies aimed at enhancing regional production, tourism, and economic development.

The 2026 edition is sponsored by Sebrae Bahia and Desenbahia, with partnerships from Ceplac, the Biofactory of Bahia, and the Gastronomic Institute of the Americas. The event promises a rich program of cultural activities, tasting spaces, technical training, and efforts to strengthen Bahia’s economic diversity, uniting representatives from the production and tourism sectors.